"Our product launches are consistently delayed, costing us market share and revenue."

"We struggle to create products that meet customer needs due to a lack of coordinated input from sales and marketing."

"We invest heavily in marketing campaigns that fail to deliver because they aren't aligned with product capabilities."

"I'm worried that our customer satisfaction is declining because our sales team isn't adequately informed about new product features."

There’s a disconnect between Product Development & Marketing & Sales

• Our research, supported by our case experience, suggests that the disconnect between product-facing teams (often in R&D or product development) and customer-facing teams (often in business development, marketing, or sales) is the number one obstacle to innovation success (BCG-Most innovative Companies 2021)

• 31% of companies see poor collaboration between Marketing & Sales and R & D as the largest obstacle to improved return on innovation investment (BCG-Most innovative Companies 2021)

• B2B organizations with tightly aligned Marketing & Sales operations achieved 24% faster three-year revenue growth and 27% faster profit growth (Wheelhouse Advisors)

• Organizations which align Marketing & Sales functions enjoyed 36% higher customer retention rates and 38% higher sales win rates (Wheelhouse Advisors)

Are you and your teams feeling frustrated because you're not seeing the full return on your investments?

BusinessBackbone GmbH

Dorfstrasse 86A
6332, Hagendorn, Switzerland

Mail: info@businessbackbone.ch