About

My name is Mark Ypinga and I am running BusinessBackbone.

Strategic and results driven leader with over 20 years of global experience in senior commercial leadership and consulting, driving growth and innovation across start-ups, SMEs, and Fortune 500 companies.

Extensive international experience spans Europe, Latin America, the Middle East, Africa, and the United States, offering a nuanced understanding into global, regional and local market dynamics and operational execution.

With a strong foundation in life sciences, complemented by experience across various other sectors, I excel at translating complex strategies into measurable results.

Recognized for fostering cross-functional collaboration and aligning teams behind strategic goals, I have successfully driven product and service launches, defined and optimized GTM strategies, streamlined operations, and led impactful transformative change.

I enjoy working together with businesses that are looking for pragmatic solutions to their strategic challenges. Where needed I rely on a strong network of experts.

Mark Ypinga

Managing Director